Easy Ways to Increase Your Customer Base

Bruce Laishley
2 min readMar 14, 2023

Every business is looking to achieve similar goals. One of the most common is to build upon the current customer base. After all, in business, you’re either growing or you’re dying.

But increasing that customer base can be a lot easier said than done. With a few helpful tips, businesses of all sizes can find ways of growing that customer base.

Ask Opinions

Sometimes the best way to increase your customer base is by soliciting opinions from the current customer base. Find out what works, what doesn’t, and make the necessary changes to fine-tune your approach.

The current customer base is a great way to learn about your current model and where improvements can be made. Conduct surveys, measure customer satisfaction, and offer rewards in exchange for those important answers.

Free Newsletters

Everyone loves free. Free is affordable no matter who you are. Even better, free newsletters inform potential customers that you are willing to give them free information right from the jump. Remember, people love free.

It is a great way to provide relevant content to the customer base. It is also a great way to inform potential customers about your business, what you have to offer, and why they should be using your products or services. Small businesses to large corporations can benefit from implementing a free newsletter into their repertoire.

Provide Excellent Customer Service

The thing that really separates businesses in this day and age is customer support. There are far too many horror stories out there about customer service that finding a business with decent customer support is akin to finding a unicorn. Being that unicorn is the chance that any business should be taking advantage of.

By having excellent customer support and service, it means creating a more positive experience. When customers have a positive experience with a business, they are far more likely to tell friends and family about it. It can equate to great word of mouth promotion and create a happy customer that will come back again and again.

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Originally published on brucelaishley.net

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Bruce Laishley

For over 50 years, Bruce Laishley has been a Punta Gorda, FL staple and pillar of his community. To learn more about Bruce, visit brucelaishley.net.